Effective Ways To Stay Cool In Summer

Operating an air conditioner during the summer months can be an expensive way to stay cool. Many people who live in dry regions of the country find that evaporative coolers provide an effective way to lower the air temperature. Such units pull outside air into the home or shop, which also has the benefit of exhausting stale indoor air.

Indoor Organic Gardening With Hydroponics

Hydroponic gardening offers many advantages. Plants are able to grow in a confined space and are rarely affected by insects or other pests. In addition, since the plants grow inside, outside weather conditions, including drought, frost and freezing weather do not affect the produce. Finally, since plants grow in an inert medium, the quality of soil in one's back yard does not affect crop yields.

The Advantages and Disadvantages of Mobile Phone Technology

Mobile phones have altered our lifestyle to an unbelievable extent. Whenever some old member of a family relates stories about previous modes of communication like beepers, postal letters and telegrams, the children of 21st century feel really surprised.

Tips For Designing A Water Feature For Your Garden

Water features are a great way to transform an ordinary backyard into a relaxing place to get away. The sound of running water can help to drown out the noise of the city or neighbors. The water can also attract beneficial wildlife, including butterflies, frogs and birds.

Apple Manual For iPad

User manuals seem to get very little attention from new gadget owners these days. After all what's more exciting than figuring out all the features, capabilities, and tricks all on your own without any help from a stupid manual. Although, reading manuals might be the only way to maximize the functions of these new fancy electronics.

Thursday, 4 April 2013

What Makes Java Application Development So Popular?





Java application development is a much adopted technology. Its competence is clearly visible in many enterprises. They cannot survive without Java technology. This object oriented, robust programming language provides solutions for a variety of enterprise-level computing operations. With less implementation-related dependencies, it is of course one the most flexible programming languages.
Java is open-source that means there is no need of obtaining a license to use it. It is a preferred technology for creating different types of webs and web applications. It allows developers building light-weighted applications that are compatible to any platform.
When you use a mobile phone, PDA, computer, or printer, what makes it accessible is Java. It also powers tens of other devices. Sometimes we do not even notice that a system is running on Java programming, but it exists. Java is popular because of numerous benefits that applications based on it provide. Some of these benefits are as follows:
Easy to use
It lets developers build small and user-friendly applications that are accepted all over the world. Each application built using this technology abides with the concept of WORA. WORA means "Write Once Run Anywhere. All a Java application needs is a virtual engine to execute its bytecode.
Popularity
Some well-known mobile manufacturers likes Nokia, LG, Samsung and Motorola have been using Java for so long. More than 1.1 billion desktops and 3 billion mobile phones already run it. It also powers various other systems like set-top boxes, ATM machines, medical devices, lottery terminals, car navigation systems, etc.
Multiple languages support
When developers build application using Java, they have choice to program it through their own language. Its programming supports multiple languages. The support makes the technology accessible for non-English speakers too.
Server Side support
Apart from front-end applications, it also supports back-end applications. Developers can build server-side software for online polls, forums, store, HTML form processing, etc.
Slow changes
Java 7 is the latest version in use. The previous one was released two years back. Unlike other technologies, it changes so tardily. Rapid changes can be a real pain to maintain an IT technology, especially if it has been implemented at larger level.
An Ultimate choice
Twitter has proved it that Java is scalable, deployable and provides better support for the cloud. The social medial site company keeps shifting more codes to Java. At a certain point, most enterprises want performance and predictability in IT solutions they are working with. Java lives up to their expectations.
Java supports both the web and operating systems in the most secured way. Its development is easier in comparison of other technologies. Professional developers can easily deliver a project based on this technology.

23 Things You Need To Know About Backlinks




Backlinks are an integral part of SEO campaigns. Once you have done your on page SEO, everything else you do that involves off-page SEO, has something to do with them. This drives a point that you would agree on, that they are very important.
But the 'illustration' above does not really clearly point out the importance of backlinks. I will therefore take you through on some of the importance of them.
1. Backlinks greatly improve search engine ranking positions, especially if it is from authority sites.
2. They direct visitors from other sites to your site, thus improve traffic to your site.
3. Backlinks are important in building authority and branding as they are found in areas of building authority such as forums, comments, article directories and other blogs.
4. Their presence in various places improves the visibility of any website.
After knowing the importance, it is important to note that the quality varies. The categorization of backlinks in terms of quality came about with the wake of various Google updates that slapped many websites.
This has therefore made webmasters look out for high quality links which many people misinterpreted. The next part of this article will show you how to get backlinks that will produce results (high quality).
5. Write a post for other blogs as a guest blogger and link the content to your site.
6. When commenting on blogs, comment on dofollow blogs and avoid those with nofollow.
7. Start threads in forums and link them to your blog posts.
8. Link your blog to high quality forums' forum signatures.
9. Social bookmarking has become a good source for backlinks. The good ones include Google plus, Facebook, Twitter, Delicious and Digg.
10. Do not buy bulk links from sites such as Fiverr
11. Do not get a link from the footer of websites such as WordPress themes or plugins.
12. Do not go for link networks such as Build my rank. Many of them got penalized and slapped by Google updates.
13. Be careful with article directory links, many of them do not work anymore.
14. Submit your blog to niche directories.
15. Submit your website to quality web directories.
16. StumbleUpon has been proven to be working, submit your articles to it.
17. Add your RSS feed to various RSS directories.
18. Look for website review forums and review your website on these.
19. Create a video; upload it to various video sharing sites like YouTube.
20. Write product and service reviews for top companies and upload them to your blog.
21. Interview some of the top bloggers on your nice and as them to help you share it with their readers.
22. Build linkwheels with web 2.0 sites to promote your blog.
23. Write interactive content on controversial issues and you will get links to them.

Future of E-Commerce World and Magento: An Analysis



The success of Magento as primary open source web content management system has left the world spellbound. Business organizations are choosing this open source CMS tool for development of their online shopping stores. It provides all kinds of features that can help an online shopping store in bringing online customers and sustaining a fruitful relationship with them. For example, it has simplified web management process of online shopping stores. Apart from this, it also provides innovative web marketing features to grab maximum attention of targeted online customers. Its primary virtual marketing features are social media integration and search engine friendly architecture. However, it is needful to understand the viability of this open source CMS tool in future of online shopping world.
The Current Scenario
Considerably, online shopping industry is expanding with a significant growth rate. Nowadays, consumers are not choosing local shops even for purchasing their outfits. They take online shopping as a comfortable and scalable medium of buying. The authentic selling of e-commerce stores are increasing consumer's faith in this business domain. From digital contents to physical goods, e-commerce websites are selling almost all stuffs to us what we can think of. In this way, it is important to understand that all business organizations are in motion of getting maximum market share of online shopping industry. Therefore, few factors will separate the winning e-commerce stores from the usual ones.
The Tech Factor
It is simply visible to everyone that web technologies will play a vital role in the success and failure of any online shopping store. In coming years, e-commerce business organizations will focus on adding innovative features and applications to cater the varied requirements of their customers. Considerably, Magento is based on PHP that provides opportunities for custom development of an e-commerce store. Therefore, business organizations will prefer to go with this open source CMS tools.
The Cost-Effective Factor
It will also be an important factor in the probable success of this open source CMS tool. It is an open source CMS tool, which can be availed as a freebie from web. Therefore, business organizations will prefer to go with a financially affordable CMS tool instead of enterprise software. Apart from this, business owners will have the freedom to get Magento development services from local as well as offshore Magento development company. However, enterprise software applications will demand certified programmers. Therefore, the open source nature and easy development will work collaboratively in favor of Magento.
After reading about these factors, it is easy to understand that these factors are going to help Magento in becoming a second name to open source e-commerce CMS tool. The unique technical equation will help business owners in finding easy hosting for their online shopping sites. Furthermore, this CMS tool is also available in a paid version. Therefore, the users with good paying capacity will go with paid Magento. In short, this CMS tool is going to rule in e-commerce world in coming years.

Business Benefits of Custom Software Development



All businesses and organisations will typically need some form of software during their lifecycle. The types of software utilised by most companies range from applications that will enable better management of key organisational functions - Human Resources, Finances and Accounts, inventory and stock and even running projects, to more specific items of software that have a key purpose such as Content Management Software for use on company websites. Although these software applications can be purchased "off the shelf", there are many business benefits that can be associated with choosing custom software development.
Custom Software Development is created for you
Developing custom software is a bespoke, made to measure process, which means that any applications and software programmes created as a result of the process will be entirely made for your company and its individual needs and requirements. Basically, a piece of custom made software is flexible and has the potential to fulfil your specifications meaning that it is easy to use and can be deployed throughout your entire organisation. Instead of having to make do with a ready made software programme or application, with customised software you can be sure that what you will receive will be entirely fit for purpose. There are also significant financial benefits that can be associated with custom made software despite it costing a little more to purchase than off the shelf packages. Software applications that have been made for you don't require any licence fees, so you can distribute them across your entire organisation without needing to pay extra.
Custom Software Developers will work with your Company
When creating software designed for your company, custom software developers will design and code it to integrate properly within your organisation. The software won't just help you achieve what you need it to achieve, it will be rich in features and tools that will make it usable by the people who will be operating it. With a piece of custom software all the requirements of your company will be considered, and developers will meet these both in the way that they develop the software and the after care that they provide properly. Although some training and support is available with off the shelf software to a certain extent, with custom made software your developers will continue to work with and support your company whether that's through training staff members in the use of the software or providing maintenance and technical help to remedy any errors that might occur in the software.
Customised Software is Safe and Secure
The ready made software packages available to businesses and organisations today are certainly a lot more secure than the ones that have been developed in previous years, however they don't compare to the security levels of customised software. Because customised software has been created for your company it will only be usable by individuals in your company. When you purchase custom software you will be given administrator rights to the software ensuring that you can change and alter user profiles and passwords to be in accordance with your own internal data protection policies. Customised software used on the web is also a lot harder to hack than standard, off the shelf software, and you can be sure that a reputable custom software developer will work hard to keep your application or programme and the data it contains as safe and secure as possible.
Customised Software is Adaptable
Ready made software is designed to be adaptable and flexible, meeting your company's needs and requirements both now and in the future. Even if you need a few different software programmes to accomplish organisational tasks, a custom developer will be able to integrate the different processes that you need into a single, usable application. Custom software is also much more likely to be cross-platform suitable, so you can be sure that when your company goes mobile you have the software that will support it.

Rich Internet Applications Are Natural and Futuristic!



Richness is mark of quality. If something is rich it is bound to be attractive and dominating. Rich Internet Applications (more commonly named as RIAs) has this tremendous value attached to it by the virtue of its existence.
RIA is nothing but a highly feature-driven software application that runs on web. A typical scientific definition would at least say this. Now, how would you distinguish an RIA with any other software?
Four things would help you do that. If an application is interactive, endorses connectivity, supports responsiveness and is natural in its feel and experience its there!
RIA is all about richness. It is futuristic in its appeal and conduct. And for that matter the most interesting thing about RIA is its natural and futuristic embodiment.
One would love to work with Rich Internet Applications like Adobe Flash, Flex, Java, and Microsoft Silverlight because of their rich capabilities to manipulate vector and raster graphics, and create interactive visualizations to produce highly interactive applications.
It's not difficult to learn what RIA does over regular software if you get through its natural software experiences - from Enterprise Resource planning to Word Processing applications.
RIA is all about user-experience. Its runs over internet and offers you a boost of connectivity, interaction and responsiveness.
Connectivity through RIAs - RIA utilizes billions of connected pieces of communication over internet to help us connect - with each other, with programs and with systems. This communication is worked with controlled support of many rich definitions and collaborations of entities present over internet. Much advanced than a plain desktop application, RIAs are able to conduct smooth and seamless transitions of communication elements using internet as a medium - establishing a sound connectivity.
Interactivity through RIAs - Interactivity is no more a jargon for application users now. All credit goes to RIAs. Rich Internet Application developers have built tremendous support and created immense possibilities to help user interact with the application they work with. With advent of multi-touch devices and tablet PCs users are delivered with highly interactive options using RIAs. It has created more avenues to engage in real world communication using rich interfaces and bi-directional multimedia interaction.
Responsiveness through RIAs- Having played snookers on bad rolling table would explain you all about how much responsiveness is important. In terms of software, you would like it to be highly functional and obedient and of course a satisfying one. With real-time streaming, well-appointed high performances and local caching mechanisms becoming a vital part of RIA you would be enjoying increased receptiveness, reduced latency and more natural in its appeal.
All these characteristic traits of RIA make it more dependable and imperative for your advanced and futuristic software needs. Today RIA has changed the way people used to think about the apps and their expectations with the quality have reached new level. With RIA development going at this pace, it indicates the clear potential to be the only thing known in reply to software development in the coming future.

The Ins and Outs of SQL Injection



In this tutorial we'll look at how attackers use SQL injection for the purpose of damage or unauthorized access and how to protect you and your site against it.
What is SQL injection?
SQL injection is an extremely overlooked problem, especially with how easy it is for Joe Bloggs and John Smith to setup their own website and do with it what they wish. SQL injection is the equivalent of letting any old user manipulate your database, be it for malicious purposes or not.This dangerous flaw is easy to prevent, however it is easier to overlook. Every time your website or application commits an SQL query with input that is given to it from the user, it is a possibility for SQL injection if you are not safeguarded properly. Today we're going to learn how the SQL injection is done and how to prevent it in easy to swallow chunks, here we go...
Right, so how do you do it?
It's much simpler than it sounds, SQL injection is simply changing the query from what it was intended to do with it what you wish, let's skip the boring footwork and jump in head first. In order to 'do' SQL injection you need a vulnerable website or application, of course to demonstrate prevention and so on we need to use a language, surprise surprise the language we'll be using today is PHP coupled with it's wonderful brethren, MySQL. Consider this, you have a page called profile.php that when accessed properly will pull information about a certain user from your wonderfully crafted database. Let's say the query looks like this;
mysql_query("SELECT first_name,
last_name
FROM users
WHERE user_id = '$_GET['id']'");
Seemingly harmless, when executed properly this query will pull two fields from a table called users. In order to wreak havoc inject SQL into this query we need to perform our own query, let's say for example; DROP TABLE users, seems only right. Obviously if we visited profile.php?id=123 then the query would look a little like this;
mysql_query("SELECT first_name,
last_name
FROM users
WHERE user_id = '123'");
Simple enough, this query will fetch the first name and last name of a user who has an ID of 123. Obviously not the best designed query as it'd be better to limit the amount of results etc but that is beyond the scope of this tutorial. Now let's say we change profile.php?id=123 to profile.php?id=DROP TABLE users. The query that is executed now looks something like this;
mysql_query("SELECT first_name,
last_name
FROM users
WHERE user_id = 'DROP TABLE users'");
Pretty useless. All this query is doing is what's intended of it and searching for a record where the user_id is set to DROP TABLE users. To actually make our command execute, we need to 'escape' the friendly SQL query and insert our own query, I'd like to introduce the single quote ( ' ). When you search for a string using SQL, in order to prevent the string from interfering with the query, it is wrapped in a set of single quotes. If we use a single quote in our query it suddenly becomes a little more interesting. Let's try 'DROP TABLE users.
mysql_query("SELECT first_name,
last_name
FROM users
WHERE user_id = ''DROP TABLE users'");
What we have done is made it so that the string to search for is simply blank, by using a single quote we have closed the string and we are now inside the actual query, exciting isn't it? If you were to execute the above query all you'd receive back would be an error (although this varies depending on the PHP configuration). 'Great' I hear you saying, but one of the golden rules when trying to exploit something is learning to love error messages. One of the quickest ways to find out whether a site can be exploited is to slap a single quote in a few of the $_GET variables and see if you receive an error message. If you do then it's likely there's a gaping hole for you to destroy report to the local administrator. Of course this isn't always true, depending on many factors and should only be used as a quick first resort to check for vulnerability.
So we have an error message, awesome, we can manipulate the SQL query! Now the reason the above query didn't work is because it is read as a single command to execute, we're executing a SELECT command to select records from a database, shoving a DROP TABLE command in half way through isn't going to be expected and therefore it's going to cause a problem. The way we get round this is to close the SELECT command in order to inject our own SQL. The way to properly end a command in SQL is the same as with most languages, with a semi-colon, so all we need to do is end the previous command and then begin our own. One thing we need to remember is that the query we're ending mustn't cause an error because if it does then the error will stop the query and our command won't be reached. Let's inject.
mysql_query("SELECT first_name,
last_name
FROM users
WHERE user_id = ''; DROP TABLE users'");
We inserted '; DROP TABLE users. What we did was inserted an apostrophe to close the string followed by a semi-colon to end the query that's searching for the user, as far as anyone is concerned the first command in this query is valid, the second one however is not. Why? Because after our command there is a single apostrophe lingering from the first command where we injected. Uh oh. Our command won't be executed because there's an error in it now. Another hurdle that can be jumped, essentially we need to ignore everything after what we've injected, we don't care about it. In order to ignore the rest we have to use an SQL comment signified by two hyphens (-). Once two hyphens are read, the rest of the query is simply ignored and what we have is a successful command, before we comment out the rest of the query however, we need to end our command with the semi-colon. All in all our query now looks like this.
mysql_query("SELECT first_name,
last_name
FROM users
WHERE user_id = ''; DROP TABLE users;--'");
Voila, you've just upset a database administrator somewhere, congratulations. Now one thing we should touch on is getting around basic PHP/MySQL authorization with SQL injection.
Correct login OR 1=1?
Some (very) weak PHP login scripts that use a MySQL database use the actual query to check authorization rather than querying the database and then doing some playing with the results. Here's an example of an extremely weak query;
myqsl_query("SELECT user_id
FROM users
WHERE username = '".$username."' AND password = '".$password."'");
Now the reason people might use this query for authorization is that when the username and password specified are found in the database the above query will return TRUE, well actually it'll return the user_id but for our example we'll just assume that the PHP code just checks for any returned value. If the user isn't found, the query will evaluate theoretically to FALSE. With this information in mind we already know that in order to get round this authorization, what we need is the query to return true - we can do this with some more SQL injection.
Assuming that the above query is used in the PHP code, we need to inject something that will make the query return true (or a value) no matter what credentials we supply. Well first we need to break into this query, there are two possibilities here; username and password, we're going to use username. Now we know where we're going to break into the query we need to make it return true, what will always return true?... 1=1. We need to tell MySQL to evaluate 1=1 rather than the username and password, to do that we're going to use a little boolean algebra and use OR. Let's see what this looks like with the username field injected;
myqsl_query("SELECT user_id
FROM users
WHERE username = '' OR 1=1;--' AND password = '".$password."'");
By inserting a single quote, we escape from the username comparison and we're now in the SQL query as we've previously learned. The next thing we do is insert an OR clause, this checks to see if the username is blank OR 1=1 and of course we then need to end this command and comment out the rest. Voila.
Now it's all well and good being able to conduct SQL injection, but now it's time to move on to the more important matter...
Countering SQL injection
It's important to understand how the attackers will attempt to use SQL injection to attack your website in order to understand where the threats/weaknesses lie so we can use this knowledge to secure these flaws. You might be expecting paragraph upon paragraph of information on countering this threat but in reality you can protect yourself against it easily.
As with all input that PHP uses, it should be sanitized to ensure it can not interfere where it shouldn't. The obvious method for protection is to simply remove all single quotes from a string or simply display an error if they are used, but this can cause problems when you apply it to a website that needs to display single quotes such as a review website or forum where you need to use words like can't and don't etc.
Note: It's important to remember that the great thing about PHP is people can solve things in their own way, everyone has their own preferred method for countering SQL injection and this just happens to be the way I've chosen to convey to you.
Escaping characters
In order to use certain characters safely in a query, we need to escape them. This means prepending then evil character with a backslash, so ' becomes \' and for extra safety, \ becomes \\. Now finding all the evil characters and putting backslashes in front of them might seem a bit of a chore, but PHP has a few handy functions that can help us. One of the most common is the addslashes() and stripslashes() functions. It is as simple as it sounds, addslashes() will add slashes before your evil characters and stripslashes() will take them away. Simple as that. Here's a quick example;
$evil_name = "dan' OR 1=1;--";
$password = "abc123"
mysql_query("SELECT *
FROM users
WHERE username='".addslashes($evil_name)."' AND password='".addslashes($password)."'");
This query should now be safe to run as the quotes in the original name have been escaped, the username now looks like this: dan\' OR 1=1′- which is not harmful to our query. Although there are many methods in which to prevent SQL injection, we're just going to look at one more function provided by PHP and that's mysql_real_escape_string(). This function has a little sister called mysql_escape_string(), the difference is that mysql_real_escape_string() takes into account the current character set used in the connection to the database. Using the same method as above, the query would look like this;
$evil_name = "dan' OR 1=1;--";
$password = "abc123"
mysql_query("SELECT *
FROM users
WHERE username='".mysql_real_escape_string($evil_name)."' AND mysql_real_escape_string ='".addslashes($password)."'");
Another safe query successfully executed on the database.
Conclusion
We've learnt today that SQL injection is a major threat if not dealt with correctly and dealing with it isn't at all hard and is only overlooked by developers who are either not knowledgable in this area or those who are just plain lazy. There are exceptions (human error) when skilled developers forget to apply SQL injection countering and this is why still today flaws exist on millions of sites (as a small example i found one in the United Nations website which was exploited a few months later by turkish hackers).

Reduce Batch Size in Lean Software Development for Greater Productivity and Quality


 
One of the underlying themes you'll hear about in my writing is the need for doing less. Not less every month or every year, but less before moving to the next step in the life cycle of development. The amount of work released to production or UAT at any one time is the batch size. This batch size usually relates to the number of features released to production during one deployment.
Here are just a couple of items that justify small batches:
  • Small batch sizes reduce risk: Simply put, the fewer features promoted to an environment at any one time the less chance of error in the system. This reduces risk. By only deploying a small set of features the effects of that deployment will not be as threatening to the whole system as releasing twice as many features. This makes it easier to locate the source of the problem should something go wrong.

  • Small batch sizes increase the speed of feedback: You need feedback for greater speed and higher quality. Increasing the speed of the feed back loop get the developers information faster on the work they finished and makes way for enhancements during the next iteration.

  • Small batch sizes minimize development in process: DIP (development in process) is the term used to explain how many features the developers are working on at any time. You could say that every task under development is inventory; and inventory comes at a cost. Once development starts on a bug fix or enhancement, labor costs start to accumulate. So by having 10 items under development the cost is 10x higher than the cost of having one item in development. Releasing less items more frequently to the environment gets users using the features faster and begins to increase return instead of having those costs sitting on someones machine, incomplete.
Keep in mind that deployment comes with a price on the overhead to complete the task. For example, the amount of time a person waits for files to copy; the amount of time users see the "Under Maintenance" message; the amount of time for regression testing; and even the risk involved in a release all add up the overhead. So batches should be small, but not to the degree that the accumulated overhead costs of a deployment should escalate.
We'll explore many more advantages of small batch sizes in the future.

Typo 3 Web Development: Get a Comprehensive CMS Solution


t is an undeniable fact that websites are the only tools through which businesses can spread their reach far and wide. And so as to survive in this competitive world one definitely needs to have the best and the most effective websites. A content management system based website appears to be the ideal solution. Typo 3 Web Development framework has been found to be an ideal choice for the kind of usefulness it shows in content management and is put to use in order to deliver content that is feature rich. And most important of all, it is available at affordable cost too thereby allowing businesses of varying magnitudes to take benefit of the offerings.
Typo 3 web development: What exactly is it?
Typo 3 is a content management system belonging to the open source category and is predominantly used to create, edit, manage and publish content in a highly organized manner. This platform allows for secure storing of different types of content and the software is powered with the help of. It has numerous modules and interfaces and hence offers extendability and flexibility to the users. For the kind of rich features it comes in, Typo 3 framework is considered to be a popular choice for diverse range of businesses and different magnitudes too. This can be used to build informational websites as well as e-commerce websites.
Advantages that Typo 3 web development Brings Along
• The content management systems that make use of Typo 3 are cross browser compatible. There is support for all the major web browsers like Mozilla Firefox, Internet Explorer, Google Chrome and Apple Safari.
• A whopping number of 4500 pluggable extensions are facilitated through this platform. The extensions are in the form of currency exchange rate, chronological blog, Google search, visitor location tracking, data synchronization and news.
• The platform offers a lot of scope for customization and also offers great flexibility too.
• This is a highly cost effective solution and hence it is found to be an ideal choice for a lot of startup businesses.
• It comes in with a great admin module that makes customization of Typo 3 extremely easy and simple too.
• The websites that are built with this framework are extremely user friendly.
• The platform also comes in with a wide range of templates that could be made use of for various web applications. At the same time it also facilitates template customization too with the help of Dreamweaver and Photoshop.
If there are businesses that are on the lookout for getting a complete content management system solution, then they could definitely consider Typo 3 framework. There are numerous companies on the World Wide Web that offer this web development service and hence one needs to exercise caution while picking up the right company for availing the service. A comparison on the cost dimension too would help in making the right choice. One thing that we should understand is that no service could be exorbitantly priced. TechiesTown InfoTech is one such online stop that claims to offer highly affordable solutions in Typo 3 web development.

Saturday, 30 March 2013

The Business Angle With Ethics


he laws of economics states that man's wants are unlimited, scarcity is limited and therefore we have to make a choice. This may be the law followed by economic pundits, but tell that to the average Joe you will definitely draw a blank. Because the average man (no gender specific here), wants to make certain sure that he has all his eggs in one basket and his coins ready to be spent as and when he needs. One can attribute this to the state of affairs in today's materialistic world, but it is a fact of life nevertheless - the need to live and let live by using plastic money, online payments or what have you!
The concept of business has evolved over the years, but the basic tenets are there of course for everyone to see and follow. The rule of thumb in today's fast paced life is based on the need for instant gratification. When you translate this into the power game that is centered on the playing field of the business world, you can bet top dollar that money talks. How to get to the point of security? It is simple really. Stick to a firm set of rules, do not endorse negative sources, practice a straight ethical pathway, and watch the range of services grow.
In the past or shall we say good old days, one had to trudge across town to sell products. But today, this is not even a requirement. All that one has to do is create a website or blog that spells out the story. If there is a barter system i.e. products to be sold online - then it is imperative to establish the payment paying options. The reach is phenomenal and a small time business owner can rake in the big bucks from a small room. That is provided the merchandise does not have any faults in them! We are talking the basic rule of ecommerce here.
On the other side of the coin are service oriented businesses that do not require any hand holding or investment. A photographer can certainly make money through a network and the trade off can be done online or offline. The choice, as is oft used, is yours. The bottom line is to ensure that the path of right and wrong do not blend. Corruption has raised its ugly head in various quarters - a business can collapse if the promoters resort to unfair practices. Therefore it is best to follow a firm set of rule and stick to it.
In today's world search engine optimization has the power to generate revenues for an individual or business website and / or blog. From the perspective of business search engine optimization the avenue helps a firm charter the course towards profit margins. A basic click can bring in the moolah like never before.

What Good Traffic Techniques Will Do For Your Website


Traffic - it's really what makes or breaks a website or blog. If you have good targeted traffic to your website or blog, you're on the road to success. If you have no traffic or very little traffic, then regardless of how great your products/services, you cannot do well online.
Think of your website like it's a brick and mortar store. If you build your store in a busy mall or in a strip mall, you have traffic. That traffic comes into your store and you have the opportunity to sell them. However, if you decide to build your store on the outskirts of town just off a highway suddenly you no longer have access to traffic and you are much more likely to fail.
The same applies to your website. You need to make sure it places well in the search engines and that you create a flow of traffic to your website. You also want that traffic to be targeted so that when they arrive you have the opportunity to sell them something.
You do this by using every opportunity to create a link to your website and drive traffic there. You might start by creating a link exchange with a few relevant sites that are in your industry. That way there visitors might see your link and click on it bringing their traffic over to your site.
Backlinks are really good as well. These are one way links into your website, and Google along with other search engines see these as more important than two-way links. There are many ways that you can create a backlink or one way link back to your site.
Take advantage of the many article banks out there. When you create your article make sure it's of value to the reader. At the bottom you'll have your bio, which will have a link back to your website.
Social media is another extremely powerful tool. You can create your business page on Facebook and start to engage people in conversation, create offers, share information, and more. Not only do you have Facebook, there are other sites like Twitter, Pinterest, YouTube, LinkedIn, etc. Take advantage of any of the relevant social media sites. They are a great way to engage a large number of people and then have them come to your website.
Bringing targeted traffic to your site is key to closing the deal and selling them something. If you sell B widgets and your visitors are looking for D widgets, you'll not sell them. So make sure that when you are promoting your site you are doing your part to ensure the traffic you generate is targeted. Once they arrive on your site the rest is up to you closing a sale.

Author Rank, Page Rank and Authorship Markup


Some information about PageRank and AuthorRank
Recently Google introduced AuthorRank. I think everyone of you know about PageRank. Do you? If you don't know let me tell you.
PageRank:
Google measure pages by page rank and it is obtained by getting links from other website to that page. This is link analysis algorithm, named after Larry Page.
Those pages of website with good PageRank are more frequently indexed in search results and you can increase page rank of websites or of pages by getting backlinks to your websites or pages.
AuthorRank
AuthorRank works with Google plus because your Google+ profile is used for authorship markup.
Google authorship markup helped people for having their digital signature on their content. This also helped them by showing their information in search results. Now Google is ranking authors in the same way they were doing for PageRank. If you have better rank your content will be ranked top in search result. People with large number of good quality posts will get good AuthorRank as they are more visible to world they'll get better rank. This is also important because it could be use to see if user is a spammer or a serious author. Only serious authors will get high author rank due to good content.
From AuthorRank this conclusion is made that your website will be shown at top of search engine due to good AuthorRank and PageRank. If you have less PageRank but good AuthorRank and vice versa you'll still get good search engine appearance.
AuthorRank is also useful because mostly one page on web is copied thousands of times. So if you are author and your content is published again by someone new then you'll still get good ranking because mostly new bloggers or others who are new in this field try to copy content to make their website or blog. So if someone new copies your content due to AuthorRank you'll get your blog at top of search engine.
AuthorRank and PageRank are almost same because these both tell Google about your content's quality. Writing good and quality content will give you good page rank and definitely author rank. But author rank is increased even if you post content on some other website.
You can post some content on some famous websites to get backlinks to your website or blog which are good for SEO. In doing this you'll also increase your author rank. Author rank depends on number of posts that you made. Don't make spam posts for the sake of author rank.
You'll get good Page rank if you get quality backlinks from site having good page rank itself, by good quality of your content and also you should perform no malicious activity. Author rank will make your page rank authentic because good page rank could be made by only backlinks from other sites but author rank could not get such ranking. You need to work hard to get good author rank.
And one more thing for good author rank you should first connect your website with your Google+ account. You can use Google authorship markup for this purpose.
How to get authorship markup?
Well, this is not so difficult because only you have to do some simple steps to get authorship markup for your website or for your content.
There are two methods for Google authorship markup:
Method 1: Through email from the domain name
Method 2: Through linking your content to your Google+ profile
Through email from the domain name:
1. You should have email over the same domain name having your content i.e.you@yourdomain.com
2. Write your name with content that you create and it could be seen easily. ( By yourname or Author: yourname)
3. Then visit plus.google.com/authorship and give them email address that is on the domain (you@domain.com).
4. Post as much posts as you want; Google+ will link those to your profile and will show your image in search engines with your content. Email that you submit will be visible in contributor to section of your Google+ profile. You can change visibility of that email address and can make that visible for only yourself.
5. After this to confirm your connect with Google+ profile have a visit here google.com/webmasters/tools/richsnippets
Through linking your content directly to your Google+ profile:
1. Put link to your Google+ profile from the WebPages where you posted content. Edit HTML source of the website and put link using below formula.
a. <a href="profile_url?rel=author">Author's Google+</a>
b. In above code replace profile_url with your Google+ profile url and Author's Google+ with whatever text you want to appear.
2. After above steps add a link from your Google+ profile to your websites pages.
a. Edit the contributor to sections by clicking plus.google.com/me/about/edit/co
b. Add custom links and then add your website's URL or URL of the page where you contributed.
3. You can change visibility of the URL so that only you can see that.
4. After that click on save
After saving you may want to test is your content connected with your Google+ profile properly or not.
Visit google.com/webmasters/tools/richsnippets and type your website that you've written in contributor to section.
Your authorship markup will not appear in search results immediately but take some time. So be patient and be relaxed if you did above steps accurately. If you can see your authorship markup in google.com/webmasters/tools/richsnippets then you have done accurately. You don't need to do anything else.

Senior-Friendly Advice For Starting Your Online Business - 7 Crucial Tips!


Enough of the frustration and endless nonsense! Following is a list of tips that will help you when starting your online business and should also help alleviate some of those headaches, hassles and word games.
Tip #1 SUPPORT When looking at starting your online business by becoming an affiliate of an online program, check the site to see if you can get the support you need from that program. One of the biggest frustrations and issues for seniors is not knowing how to do something and then not being able to get online help and support when needed.
Tip #2 PACING YOURSELF Make sure you pick an online business that does not rush you. Pick a business that you can build at your own pace. You do not want to agree to starting an online business if it has to be completed within a certain time frame. You will want to allow yourself as much time as you need.
Tip #3 TRAINING Make sure there is good training to teach you the ropes. Whatever online business your choose, there should be plenty of training that will help you navigate setting up your new business. Does it include written text as well as audio - and maybe even video? Video is probably best as we all can learn much easier while watching someone doing something.
Tip #4 CONTACT Make sure you can contact the site owner by email, telephone or both. Nothing is more frustrating then to need help with something and not be able to personally contact anyone at the support provided.
Tip #5 DEFINITIONS Make sure you understand the meanings of the words you are reading. You can do a Bing or Google search for the definition of any word you do not understand. Many words are interchangeable and mean the same thing like: splash page, landing page, lead capture page, bridge page, squeeze page - all of these words basically just mean a page where you capture a prospect's name and email.
Tip #6 TO-DO-LIST Make sure it is clear what your actions are going to be every day to run your business and how long it will take you to accomplish these tasks. Also, it would be beneficial to you if, once your business is set up, that most or all of it would be on auto-pilot or automatic. This would help alleviate some of your day-to-day duties.
Tip #7 INCOME Be sure you plan on taking most of your profits when you first start out and put them back into your business to help you grow your business to the level and income you would like to ultimately achieve. This is where many people fall short and what causes many people to go out of business.

Making Money Online - Finding The Right System


The idea of making money online holds a great deal of appeal for a lot of people, and there is a good reason for this, as most people do not especially enjoy the job they head off to each day - at which they end up working more hours than they want to work, for less pay than they are hoping to make; as much as the dream of making money online from home appeals to people, however, many people never even pursue this dream, as they simply assume it is a dream that is impossible to attain. When it comes down to it, however, generating income online - in fact, even making a living online - is completely possible to achieve, as long as you understand the right things and take the right steps!
The first thing you need to recognize about "making money online" is that those who sell systems for making money online are able to make a great deal of profit off those who are hoping to become successful in this area - and while some who are selling these products are doing so because they actually know what they are talking about and are actually excited to help people, there are others who start selling such systems because they see the opportunity for profit - and they really do not care if what they are selling to people will work or not!
Once you have gained this understanding, you will be able to make sure the systems you are taking a look at are ones that will actually help lead you toward success - are systems, that is, that have proven to be successful before you came along, and will continue to be successful even after you have made your way through.
After you have selected a system you are going to work with, it will be important that you start learning the ins and outs of this system, in order to make sure you are doing everything right and are getting the most out of it; a lot of people, after all, imagine they will be able to "set it and forget it" when it comes to systems for generating income online, but the truth is, the more you understand about the system you are teaming up with, the better chances you will have of success.
And along these same lines, it will be necessary for you to be ready and willing to put in hard work; with hard work will come big rewards - and big income - and the harder you work, the more income you will find you are able to generate.
When you make sure to take the right approach with the right system, you will eventually get to a point where you are generating income without doing any work at all - but first, you need to find the right system for you, and you need to put in some hard work in order to make this system work for you!

7 Steps To Ensuring Success With Your Efforts To Make Money Online


With so many websites and gurus (real or otherwise) all telling you how to make money online you'd think that it would be easy but in fact the exact opposite is true just because there are so many. What happens in many cases with people that try to start an online business is that they can get distracted by the constant allure of what I'll call "shiny objects" - all promising to be the next best thing since sliced bread for all sorts of things whether that's for: how to attract customers, how best to convert leads, how to source products easily and cheaply, how to ensure free traffic constantly, etc.
This all results in several things and see which of the following apply to you:
  • You suffer from "information overload".
  • You spend so much time reading information and saving it for later because you think it might be useful that you actually don't DO anything.
  • You never complete a project.
  • You jump around from one "latest and greatest" method to the next.
  • You don't have the internet business that you hoped for!
So here I want to give you seven simple steps that if you put in place and follow will ensure that you have no option but to succeed!
Step 1 - Clear The Clutter
Firstly what you need to do is stop signing up for everything that gets promoted. Next go through you email inbox and pick up to a maximum of three internet gurus that you will subscribe to and follow. Pick the three that you think actually offer good advice along with their hopefully not-too-frequent promotions. Then go through the rest of the emails and "Unsubscribe". You must do this to stop the overwhelming inflow of "distractions". Once you have "unsubscribed" then delete the emails.
Step 2 - Detail Your Desired Lifestyle
You need to take some time to really think about what you want and why you started trying to build a successful internet business. For many of us an internet business offers what has become known as an "internet lifestyle": the ability to work where we want, when we want, for how much we want.
Now I realise that you may well have been trying on the internet for a while and think what the heck has this to do with ensuring success but let me tell you that without defining in writing (ideally with accompanying pictures) your specific desires (whether that's a certain amount of target income per year, holidays at home or abroad, new car, house, etc.) it is akin to setting off on a journey without knowing where you are going. You wouldn't ring up an airline, would you, and ask for a ticket, but tell them you don't know where you want to go!
You might think that setting goals and suchlike is mumbo-jumbo but there are countless successful entrepreneurs that swear by this. So go ahead and do it - you've actually nothing to lose but everything to gain. If necessary do it for no other reason than you need to know your destination in order to be able to remain focused on getting there.
Step 3 - Stop Juggling
Our lives are hectic enough as it is and if you are a small business owner you do to a certain degree have to multi-task within your business. The key point here is to stop trying to do too many "unnecessary" things at once.
Don't try to complete more than one project at a time. Allocate specific times to actually work on your business as opposed to doing admin. I suggest reading and replying to your emails only twice a day, spending no more that 30 minutes each time - once at lunchtime and again towards the end of the day.
That way you have a clear morning to work on your business without having been distracted by any emails and then again a clear slot in the afternoon before breaking to deal with emails and admin.
Step 4 - Choose ONE Proven-To-Work Blueprint
This is obviously a key step for ensuring success in your money-making endeavours - you must choose a proven-to-work method for making money online. The point is that you choose just ONE!
Now there are many proven internet profit blueprints that you could follow and which one best suits you will depend on your individual situation and skill set. I would hazard a guess that one (if not all) of the 3 internet gurus that you have decided to remain subscribed to via email has a blueprint that would be suitable for you to follow.
Step 5 - Start Implementing
Having selected a blueprint for your online business, now just start to implement it. In variably all these blueprints have a step-by-step approach outlined and you should diligently follow them.
Remain focused on the tasks at hand. You should find you are not being distracted by lots of "shiny objects" since you are following only three mentors, not reading emails all day and allocating dedicated quality time to the income generating tasks in your business rather than admin.
Step 6 - Do NOT Deviate
This step is just as important as all the others - do not deviate or stop until you have achieved your desired outcomes. By definition if you selected a "proven-to-work" blueprint then you will succeed just so long as you do not get distracted or give up before your hard work pays off.
And let's be clear about one thing - any bona fide business blueprint is still going to require work on your part. There is no such thing as "money for nothing" and no magic "push-this-button" money making solution but if you follow the above 6 steps then there is no reason why you won't achieve the internet business success you want and deserve.
Step 7 - Now You Can Refocus!
Only once you have achieved your initial desired level of success is when you can if you want refocus and explore new avenues and opportunities - whether those be for business or for pleasure! It is always easier to build new success upon existing success but in the beginning it is just a case of staying focused on your goals.

Why Don't You Give Online Work a Try


Whenever we think of work, the usual image we have is office type work. We normally think of corporate desk jobs and the daily 9 to 5 grind. That's what everyone's doing so we automatically assume that we'll end up doing that as well.
But what most people don't realize is that there's a wealth of job possibilities online that has become increasingly more competitive in terms of overall benefits due to the continuing development of the internet and technology.
In this article I'll endeavor to shed some light into the benefits of online work and hopefully convince the reader to give it a try.
First of all, online work is convenient
People who work online don't have to go to the office. So the only time that they have to spend anything to travel to work is when they decide to work outside their house.
Most online work is also paperless. So everything you need to work with can be downloaded onto your laptop or Personal Computer. That's usually all you need to get the job done.
Second, Online Work is mostly project based
Most jobs online are project based. Some people might look at this negatively because you essentially lose your job once the project is over. But for people who know how to market themselves well, project based work is perfect because it gives them a lot of control over their schedule and workload.
This essentially allows you to jump from one project and employer to another, after you complete a job of course. So you're not tied down to anyone or any company. If you find yourself getting bored of the assignments that are being given to you, you're free to look for more interesting ones.
The environment online is very different from the offline corporate world. In a corporate setup, constantly changing employers might look bad on your resume but in freelancing it's perfectly normal.
Third, working online challenges your creativity
Unlike corporate work where you drone on doing mindlessly boring things day in and day out, work online can become your outlet for creativity. There's such a large diversity of jobs available online that you're not limited to doing a job that's related to your degree or to your previous work.
Just because you graduated as an accountant, you don't necessarily have to do accounting work. Maybe you've always been a frustrated designer? Or maybe you've always had a flare for writing?
Whatever it is that you love to do but had to give up because of "real world" demands, you can build a career around online. You just need to know how and work hard on it.
So give freelancing online a try. You never know, it might be the change you never knew you were waiting for.

Browser Cookies


While surfing the web, it's likely at some point in time you've read or heard about browser cookies. Some websites will include a notice about the usage of browser cookies in their privacy policy or terms of service statements. Sometimes you'll see a note that browser cookies are required to log into services such as an email or bank account.
What exactly are browser cookies?
A browser cookie contains a message that is sent between a website and a web browser. This message is usually stored on the computer by the web browser on a small text file. This text file that is being set is considered the "cookie." The data on this file is then stored for the next time the user visits the website where the stored browsing information is used.
There are two primary types of cookies that websites use. The first type is called a First-party cookie. This type of cookie is set by the actual website you are visiting. The other type is called a Third-party cookie. This type is set by other external website sources usually in the way of an advertising banner, image or video that is embedded into the page. So when a banner from a different website is clicked on, a Third-party cookie is set from the source of that banner, not from the website you are visiting.
What are browser cookies used for?
Browser cookies were designed so that a website can remember a state that the web browser was in previously. Cookies can remember different website activities that a user has made. Some examples in which cookies are used by websites include logging into an account, how many times a specific page was visited or how many times a user clicked a particular button. Using cookies is very important in a website's functionality and behavior in today's Internet. Tracking cookies are commonly used to track a user's browsing history for behavioral advertising and statistic gathering.
Are browser cookies bad?
No, but it can depend on who you ask. Browser cookies are simply text files with data so they cannot do anything malicious like a virus or malware. They are not programs and cannot run any programs. They can also be deleted at any time from the web browser.
The biggest concern users may have with the use of browser cookies is privacy. Cookies can store data such as browsing history for extended periods of time. A website can use cookies to track a user's website behavior for months, even years, without the user even realizing it. This data can be used to create a browsing profile of a person and then be used for things such as advertising.
In today's modern web browsers, the user has the ability to control website cookie usage. For example, in Google Chrome, there are different cookies options available. You can block all cookies from being set, block cookies only from specific websites or you can set it up so any cookie data is automatically deleted when the browser is closed. So depending on how you feel about online privacy, you might want to check out your web browser's cookies' settings. If you've never changed your cookies settings before, you might be surprised by the amount of Third-party cookies you have accumulated over time.
Jordan Paraso, Web Developer at Bop Design
Bop Design is a San Diego Web Design and Marketing Agency. Bop Design is a boutique marketing communications firm. We express your business' values through branding, advertising, print design and custom web design and development. We also help attract your ideal customer through affordable SEO services and search engine marketing. Our focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.

5 Tips for Promoting Your Business Events Using Social Media


Social media sites are a great way to promote your business' special events. Use these 5 tips to use social media to help make your next special event a huge success.
Promote the event using your existing social media sites. There are a number of ways to do this. Blog about it on your business' website and/or blog. On Facebook not only can you post information on your business' Facebook page but you can create an event page also. Then, encourage your Facebook followers to "like" that page. On Twitter, you can tweet about the event and encourage your followers to "retweet" it. That will multiply the number of people who see it. Also, create a hashtag for it on Twitter. Be sure to utilize whatever social media sites your business currently uses to promote your event. Then, after the event, add another social media site to your marketing plan so that you have another one ready to go for next time.
Ask current customers to help promote the event using social media. For instance, invite your current clients or customers to "like" the event on your Facebook page. Also, ask them to tweet about it to their followers.
Utilize your auto-responder. Don't forget to e-mail your client list, preferably using an auto-responder, and remind them of the event in the weeks leading up to it. Start with a "Save the Date" announcement and follow-up, follow-up, follow-up.
Promote the event during the event. Be sure to share photos, videos, tweets and Facebook posts during the event. This is especially helpful if the event lasts more than one day. People may see your photos from Friday and decide to come out on Saturday. Even if the event is only one day, by posting during the event, you build excitement for the next time.
Talk about the event afterwards. Be sure to talk about the success of your event afterwards in your blog, tweets, Facebook posts and others. Also, include those photos and videos on your social media sites after the event. This will help build interest for the next event. Be sure to repost those photos and videos in the weeks leading up to the next event.
These 5 tips will help you reach out to current and new clients so that you can promote your business' events successfully. Promoting today's event will help generate interest in your business tomorrow and into the future.

Tips For Those Interested In Operating A Personal Dating Service


If you are interested in operating a personal dating service, you have to be good with people. You should be motivated to start this kind of business not by money. Any business that deals with people has to have an objective to make clients satisfied. As for a dating service, you need to have the skills of a matchmaker. If you have successfully hooked up your friend with another person, well you must have that skill. This is similar to what dating service is about, except that you will be working with strangers.
Brochures, business cards, and your website are very important tools that you need if you decide to launch a personal dating service. You can use these items during casual meetings or events with single people. Your service and your contact number should be included in these tools so that people can easily reach you. The biggest step that you have to make is to get people to contact you.
You should try to introduce yourself and your service to a few single men and women who you think will be interested in your service. This will allow you to start the business with a couple of clients. You can also consider charging new clients with discounted rates just for trying your service. Don't forget to gather only the important information about your clients as you may use this for compiling a profile listing. This will then be used to find the best matches. Another important thing is the photo of every client you have. Ideally, you need to have at least three photos from each client. These pictures must vary in coverage and style. This will be a good way for them to attract others. Remember that all information and photos you collect are confidential.
When it comes to the fees you can charge, they vary. You can either charge for every step of the dating process, or for the success of the client. You can also charge a finder's fee if someone finds an interesting single male or female from your database. In short, the pricing of the fees is all up to you. If you want to ensure the success of your business, you can try becoming as an affiliate of bigger online dating services. The advantage here is that you can instantly learn about the business from their training. You will also be provided with all the tools you need to get the business running.

Simplify Business For a Smoother Life


Complexity is your enemy when running a business. Making something complicated just makes things harder, especially when you're at work. Keep things simple and manage your time for a smooth transition. Continue reading to know the different ways to simplify business.
The word "tomorrow" never ends
Why leave work for tomorrow if you can do it today? Many business owners have this kind of habit, and this will not help them simplify their work. Learn to schedule things smoothly and get important things done on time. Start on what's important as this is the best way to simplify work.
Learn how to use technology
Many companies believe that new software can make their work easier. Don't engage in using new technology unless you fully understand how to use it. You can't always tell whether that piece of software suits your needs. Sign up for a demo and test it thoroughly if you are thinking about using a new technology. Discuss the software with the employees who tried the demo. Your business may end up in serious trouble if you invest in pricey software you don't need.
Learn to refuse
You can't do all things in just one day. Learn to refuse to other tasks if you think that is a roadblock to your productivity. You get to choose how you spend your time. It seems odd to say 'no' to something that may bring positive output to the business, but you can easily see which options are best if you are clear about your focus.
Invest in quality software
Time easily slips away especially when you are working. One of the best ways to simplify your business is to find out which factors make your work complicated. Invest in quality applications that will make work easier. Enterprise Resource Planning software and the like can help you manage each process because of the integrated applications.
Know when to stop
You start a business because you are passionate about what you do. You wanted the freedom to create a venture that supports your own lifestyle. Don't let your business run your life, if that's the case. You are your own boss. Make time for yourself to do the things that will recharge your energy. Unwind or spend time with your family, as this will help you to have a great mindset.
Get help
Even the smartest business owners will tell you that they don't have the answers to all problems. Don't be stubborn and seek help whenever you need a hand. Get professional advice to avoid pitfalls in your business. Consultants can be of great help when it comes to simplifying and achieving success.
Time is the most important asset you have. Unlike money, you will not earn time back anymore after you spend it. Keep things simple and learn to manage your time to make work easier.

Establish Better Consumer Relationships With Microsoft Dynamics Solutions


Success of your business mainly depends on the type of consumer service you offer to your customers. Microsoft dynamics solutions tools and software, which have several links to the ERP systems or financial management system, assists in delivering client satisfaction and helps in establishing a successful business. Microsoft dynamics solution CRM software permits users to:
1. Maintain a record of sales and marketing activities
2. Record activities of consumers who focus on the deliverables in sales and services
3. Offering an access to payment as well as order information from the clients
4. Offering real time up sell and cross -sell chances to the sales individual
5. Identifying and analyzing high value clients
6. Targeting purchasers with several offers that match with the purchasing habits.
7. Observing sales for measuring and enhancing sales
8. Offering contact center and servicing teams a capability to offer improved customer services
Moreover, with the help of Microsoft Dynamics solutions, you can observe and also calculate marketing, sales and service activities by:
• Measuring sales activities in a certain client pipeline so that useful sales procedures can be acknowledged easily
• Pursuing several marketing efforts and by associating all client responses with specific campaigns, help in coordination between sales and marketing teams.
• Centralizing consumer service records for facilitating fast rectification of issues.
• Offering the members of the contact center fast availability in terms of consumer's preferences so that cheap discounts can be provided to them as per their specific demands.
Apart from the above mentioned benefits, there are several other advantages that can be gained from Microsoft Dynamic Solutions. Some of them are mentioned below:
• It helps business earn business insights
• Microsoft dynamics solutions enhances productivity of processes and individuals
• It also manages organizational growth
• Manages accountability and financial compliance
• Reduces IT expenses
• Adjusts to several alterations in business conditions
Generally, there are four types of Microsoft Dynamics Solution. These are GP, NAV, AX and SL. Most of the people consider all these products to be the same as it is very tough to differentiate them. Dynamics NAV is well equipped with several financial features and is generally useful for mediums-sized and small businesses for simplifying business procedures. GP, also known as Great Plains is defined as a flexible ERP solution used for meeting the altering needs of the industry and business. The Microsoft GP mainly focuses on the medium-sized businesses departments and entities of big corporate industries.
Microsoft Dynamic Solutions, SL, referred as Solomon concentrates upon project based and distribution-focused companies. It includes project management application and project accounting that helps business enterprise handle premise projects on a different basis. MRP systems known as AX are designed for those businesses that come with various divisions and operate at a large scale at different locations.

How I Wrote and Published a TOP Ranked Amazon Book in 7 Days (And So TOO Can YOU)


Who else would love to publish a top ranked book on Amazon, but thinks it's going to take you a ton of time, money or effort to make it happen? Think you've got to be "Shakespeare" to write a best selling book? Or, maybe you think you've got to be a "guru" in your niche, market or industry to write books that appeal to a HUGE global audience? The truth is, you need none of the above, and I'm going to share with you the simple formula I used last week to write a book, publish it, and literally... watch as it went to #1 in MULTIPLE categories, in just the last few days. (and launched it for the most part, 100% for free)
The funny thing is, the EASIEST part was actually writing the book. It took me a long weekend to complete, and runs about 140 + pages altogether. (I included and modified a few blog posts as examples for the book, which added about 20 pages, so realistically it was 120 of new content).
The secret is, to OUTLINE everything well in advance. I do what I call a "content cornerstone" which is tantamount to a niche knowledge data dump, where I took a book of sticky notes and simply wrote a chapter title, or topic on each one.
(Then I just organized them into a good sequence, set them down next to my keyboard, and quite literally, "riffed" on each topic until I was exhausted the information listed each note).
Once the document was completed, I simply went to FIVERR, and paid for both a cover, and for a kindle conversion to be completed. (In other words, a nice looking cover makes a BIG difference and I had my .doc file converted to EPUB, so it could be uploaded to Amazon).
I literally did all of that in about 3 days. It was a pretty long weekend of work, and believe it or not, for a day and a half I barely left my office.
The good news?
I got the cover and conversion work done by Monday (by the FIVERR workers I picked) and my book was actually live on Amazon by late Monday night. (they approved it in about 12 hours)
Here it the KEY to my promotion strategy. I'm almost embarrassed how rudimentary this is... but it goes to show you how POWERFUL a platform can be.
I made the book "FREE" for 3 days. When you enroll in the Amazon KDP program like many of you know, (which is totally free) they allow you 5 free promotional days every 3 months. So making my book free, allowed it to get maximum exposure across a number of fronts. (People who list and re-publish free books everyday, free book Facebook pages, etc).
I actually paid someone on FIVERR to do a little bit of this for me as well, although I'm not 100% sure how important that was to my results.
BUT, the BIG thing I did that I could control, which certainly helped was THIS:
I simply emailed my blog and newsletter list, and told them I had a new book up, and that it was free, and that they had 3 days to download it without having to pay.
My book is in the Entrepreneurial and Motivational marketplace... which is pretty competitive, especially by other marketing types.
Within 24 hours, on the POWER of my "platform" (my list of subscribers) my book was #1 in business motivation, and small business entrepreneurialism in the free offer section (right next to Mark Cuban's new book!).
It has stayed #1 in Motivation for 3 days now... and has been in the top 3 in a whole bunch of other categories as well. (Of course, again... it's FREE, so I'm not making money yet, but that's not my goal for week 1).
Tomorrow, the book will still rank very highly of course, and folks who find it will have to pay, to see what the buzz is about.
And more important for me, because I don't care all that much about the income... it positions me as an expert to MY target audience, higher income and budget bloggers, brand builders and business owners, and adds one more simple accomplishment to my resume, when I sell myself, and our services to them. (Because of course, if I can do that for ME in a matter of a few days of work, I can certainly help THEM do it far more professionally... with a lot more effort as well).
The key takeaway for YOU should be this:
You CAN write and publish a book in a very short time, even if you are not a professional author or writer.
You CAN (and should) be leveraging your list to build your brand, your business and your bank account.
And if you are NOT building a list in your niche, market or industry... you are losing out in a major league way to your competition who is.
The whole launch cost me under $30 bucks - and now, with a book that's sitting at top of the Amazon charts, I have an incredible amount of flexibility to REALLY promote it, and to explore and experiment with some unique strategies Ive always wanted to try! (And if you are PASSIONATE bout your niche, so too can you).

How to Rank Your Website - 3 Powerful Ways To Rank Your Website Without Leaving Money On The Table


Your website's PR (Page Rank) is vital to your traffic, exposure, and sales. This is an area where a lot of people stumble, and therefore fail their online business.
Low PR in Google and other search engines result in low traffic, less sales, and little or no money. Understandably, your websites ranking in Google and the search engines is crucial, yet overly complicated when being taught.
Here are the simple strategies laid out for you.
1 Article Writing - don't panic, this will eventually rank your website dramatically although writing articles might make you anxious. The articles can be short (app. 420 words) and it is easier than you think to do this.
There are little talked about strategies to make this quick and simple. They enable you to complete 4 or 5 articles in a matter of 30 minutes! Don't see this as an obstacle as this will explode your page rank and traffic later.
Write as many unique articles about yourself, your business or whatever is on your website as possible. Next, rewrite each unique article sentence for sentence, and provide a couple links in them that go back to your website.
Post the articles on high authority article directories that get lots of traffic. Not only will you get lots of quality back links to increase your websites page rank overall, but targeted readers will click your link and visit your website.
2 Social Bookmarking -This will boost your traffic and rank your website even higher in the search engines. Search for "social bookmarking websites" in Google and sign up with them.
Next, make short appealing posts with back links to your back links in your articles (or/and directly to your website URL), giving your original back links increased quality and stronger votes, resulting in higher page rank for your website.
The first time will be the hardest as you have to sign up with all the social bookmarking sites and the earlier mentioned Article directories as well. I would recommend writing down all the different passwords and usernames as you go, but do not limit yourself to fewer directories because of this.
Remember, you want to rank your website higher and build yourself as many back links exposure as possible, and this will really allow you to achieve that.
3 Get Educated - the internet transforms quickly causing methods for ranking your website to constantly change and get outdated. Google repeatedly throws new algorithms at us, forcing us to stay on top of effective ways to rank.
Although it changes often, know what strategies are likely to remain the same by learning more on how to rank your website, increasing your income online and playing a smaller risk of losing the current one.

Thursday, 28 March 2013

Exchange Archiving Solutions: Advantages



Have you noticed this? Yes, we are talking about the significant changes in the business correspondence law, eDiscovery compliance and litigation compliance which has made a cloud based exchange archiving solutions a staggering reality. Of course, it was always significant however nowadays it tends to sit glaringly atop the agenda list. And, if you have still not adopted a cloud based archiving solution, then you are actually missing quite a lot. Needless to say that such an open source archival solution is instrumental in setting up an efficient e mail archiving process, in meeting the regulatory compliance and eDiscovery needs. Yes, the time has finally arrived where an open source e mail spam filtration and archival solution is helping organizations in implementing a whole range of threat-protection competences. Let's take a closer look at this sudden paradigm shift. It was back in the year 2001, when the sheer collapse of Enron signaled the initiation of a new chapter in corporate governance. It was right then the Government and the regulatory authorities started moving up with an uncontrolled speed for tightening up compliance and definitely for cutting down on spam attacks. Yes a whole new roadmap was designed. A rather new landscape was introduced as eDiscovery request and legal compliance required businesses in enforcing a rather 'whiter than white' business approach. For example, the FSA's business data regulation required all the financial institutions to retain their business correspondence intact for at least 6 years, so that it can be reviewed whenever necessary. The compliance challenge gained yet another dimension in late 2005 with the approval of the Data Retention Directive by the European Parliament. It is all about fighting organized terrorism while making it mandatory for companies to retain their mail correspondence for a considerable period of time. All these and much more has somewhat forced the companies in relying on a cloud based email filtering appliance to stay away from litigation and fines. To be honest, seamless exchange archiving solutions are however no more limited to plain and simple backing up of the e mails or limited to e mail storage or retrieval plans. These days, the e mail archival system is agile enough to allow spam filtration, effective email searching and retrieval. Benefits of banking on the exchange archiving solutions - These are precise and robust and stands as a cutting edge solution in complete protection from sudden data loss - It helps you to retrieve your business data within the minimum time frame whenever there is an acute need - It can reduce your storage and recovery cost at a significant level - The email filtering appliance on cloud nine thus can help you in avoiding legal disputes which might arise in failure of producing your e mail correspondence and business data. - Let's not deny the fact that the data recovery process is daunting for all businesses, both in terms of cost and time. This is exactly where the concept of relying on the open source hosted exchange archiving solutions stand as an incredible handy option.