Who else would love to publish a top ranked book on Amazon, but
thinks it's going to take you a ton of time, money or effort to make it
happen? Think you've got to be "Shakespeare" to write a best selling
book? Or, maybe you think you've got to be a "guru" in your niche,
market or industry to write books that appeal to a HUGE global audience?
The truth is, you need none of the above, and I'm going to share with
you the simple formula I used last week to write a book, publish it, and
literally... watch as it went to #1 in MULTIPLE categories, in just the
last few days. (and launched it for the most part, 100% for free)
The
funny thing is, the EASIEST part was actually writing the book. It took
me a long weekend to complete, and runs about 140 + pages altogether.
(I included and modified a few blog posts as examples for the book,
which added about 20 pages, so realistically it was 120 of new content).
The
secret is, to OUTLINE everything well in advance. I do what I call a
"content cornerstone" which is tantamount to a niche knowledge data
dump, where I took a book of sticky notes and simply wrote a chapter
title, or topic on each one.
(Then I just organized them into a
good sequence, set them down next to my keyboard, and quite literally,
"riffed" on each topic until I was exhausted the information listed each
note).
Once the document was completed, I simply went to FIVERR,
and paid for both a cover, and for a kindle conversion to be completed.
(In other words, a nice looking cover makes a BIG difference and I had
my .doc file converted to EPUB, so it could be uploaded to Amazon).
I
literally did all of that in about 3 days. It was a pretty long weekend
of work, and believe it or not, for a day and a half I barely left my
office.
The good news?
I got the cover and
conversion work done by Monday (by the FIVERR workers I picked) and my
book was actually live on Amazon by late Monday night. (they approved it
in about 12 hours)
Here it the KEY to my promotion strategy. I'm
almost embarrassed how rudimentary this is... but it goes to show you
how POWERFUL a platform can be.
I made the book "FREE" for 3 days.
When you enroll in the Amazon KDP program like many of you know, (which
is totally free) they allow you 5 free promotional days every 3 months.
So making my book free, allowed it to get maximum exposure across a
number of fronts. (People who list and re-publish free books everyday,
free book Facebook pages, etc).
I actually paid someone on FIVERR
to do a little bit of this for me as well, although I'm not 100% sure
how important that was to my results.
BUT, the BIG thing I did that I could control, which certainly helped was THIS:
I
simply emailed my blog and newsletter list, and told them I had a new
book up, and that it was free, and that they had 3 days to download it
without having to pay.
My book is in the Entrepreneurial and
Motivational marketplace... which is pretty competitive, especially by
other marketing types.
Within 24 hours, on the POWER of my
"platform" (my list of subscribers) my book was #1 in business
motivation, and small business entrepreneurialism in the free offer
section (right next to Mark Cuban's new book!).
It has stayed #1
in Motivation for 3 days now... and has been in the top 3 in a whole
bunch of other categories as well. (Of course, again... it's FREE, so
I'm not making money yet, but that's not my goal for week 1).
Tomorrow, the book will still rank very highly of course, and folks who find it will have to pay, to see what the buzz is about.
And
more important for me, because I don't care all that much about the
income... it positions me as an expert to MY target audience, higher
income and budget bloggers, brand builders and business owners, and adds
one more simple accomplishment to my resume, when I sell myself, and
our services to them. (Because of course, if I can do that for ME in a
matter of a few days of work, I can certainly help THEM do it far more
professionally... with a lot more effort as well).
The key takeaway for YOU should be this:
You CAN write and publish a book in a very short time, even if you are not a professional author or writer.
You CAN (and should) be leveraging your list to build your brand, your business and your bank account.
And
if you are NOT building a list in your niche, market or industry... you
are losing out in a major league way to your competition who is.
The
whole launch cost me under $30 bucks - and now, with a book that's
sitting at top of the Amazon charts, I have an incredible amount of
flexibility to REALLY promote it, and to explore and experiment with
some unique strategies Ive always wanted to try! (And if you are
PASSIONATE bout your niche, so too can you).